Growing your brand across Amazon, retail stores, and your Shopify storefront? Smart move. You’re meeting customers where they shop and expanding your reach.

But here’s the hard truth most brands miss: every sale through these channels costs you something priceless. Your customer data.

The Multichannel Dilemma: Revenue Without Relationships

Selling through Amazon and retail partners drives revenue, but it comes at a steep cost. You don’t own the customer relationship.

On Amazon, the customer belongs to Amazon. You never see their email address, purchase history, or preferences.

In brick-and-mortar retail, customers walk out with your product and disappear forever.

Even with Shopify, if you’re not capturing post-purchase data, you’re leaving valuable insights on the table.

This means you can’t:

• Follow up with personalized offers
• Invite customers into loyalty programs
• Launch targeted upsell campaigns
• Measure true customer lifetime value across channels

When customer acquisition costs keep climbing, losing first-party data isn’t just frustrating. It’s unsustainable.

Why Data Loss Is a Growth Problem

For Shopify brands ready to scale, this data loss creates a major bottleneck. You might hit revenue targets, but you’re not building a direct customer pipeline.

Without a way to reconnect, your brand becomes just another SKU on a shelf or product listing on Amazon. You’re forgotten the moment the transaction ends.

In a market where retention drives real growth, this is a massive missed opportunity.

The Solution: Capture Customers Everywhere With Post-Purchase Registrations

The good news? There’s a proven way to turn anonymous Amazon and retail buyers into known customers: product registration.

When you encourage customers to register their purchase by offering warranties, exclusive perks, or premium support, you create a bridge back to your brand.

Whether they bought from Target, Amazon, or a local boutique, registration:

• Connects them directly to your owned channels
• Enables ongoing email and SMS marketing
• Opens doors for loyalty programs and referral campaigns
• Transforms one-time buyers into lifelong customers

Make It Seamless and Worthwhile

Today’s shoppers won’t fill out boring forms unless there’s real benefit. The most successful brands:

• Offer value-based incentives like warranty coverage, exclusive content, or early access to new products
• Embed QR codes and smart packaging to simplify registration
• Use automated post-purchase flows to drive sign-ups after Amazon or retail purchases

It’s not just about collecting data. It’s about creating an experience that extends your brand beyond the point of sale.

With BRIJ X Corso, customers can simply scan a QR code and register their product in seconds.

How the Best Shopify Brands Are Doing It

We’ve seen brands drive 30 %+ registration rates from retail and marketplace purchases by combining warranties and perks into seamless registration funnels. Once they capture the data, they’re able to:

• Trigger personalized welcome journeys
• Upsell product accessories or refills
• Proactively manage customer support needs
• Launch re-engagement campaigns based on usage patterns

The result? A direct line to high-intent customers who previously would’ve been lost forever.

Corso: The Post-Purchase Platform Built for This Exact Challenge

Smart brands don’t just collect registration data – they turn it into lasting customer relationships. That’s where having the right platform makes all the difference.

Corso helps Shopify brands transform post-purchase experiences into revenue-driving relationships. Our platform combines product registration, warranty management, and customer engagement tools designed specifically for this challenge.

Here’s how brands use Corso to capture and nurture customers across all channels:

• Seamless Registration Experience: Custom-branded portals that make product registration effortless, whether customers bought from Amazon, retail, or direct-to-consumer.
• Automated Warranty Management: Turn warranty registration into a customer acquisition tool that builds trust and captures valuable data from every sale.
• Integrated Customer Journeys: Connect registration data directly to your email marketing, SMS campaigns, and loyalty programs for seamless follow-up.
• Performance Analytics: Track registration rates, customer lifetime value, and engagement metrics across all sales channels to optimize your strategy.

Brands like True Classic, Ten Thousand, and Caraway trust Corso to help them own their customer relationships, no matter where the sale happens. Our concierge team maintains a 97% customer satisfaction rate, turning every interaction into an opportunity to build loyalty.

The result? Brands typically see 2x more revenue from their post-purchase efforts compared to traditional approaches.

Because when you’re selling everywhere, you need a platform that helps you connect with customers everywhere.

Final Thought

Your brand works hard to create great products. Don’t let someone else own the relationship.

Product registration isn’t just a nice-to-have feature. For multichannel brands, it’s the bridge between anonymous sales and lasting customer relationships.

Stop losing customers to anonymous channels. Start building a data-driven future, one registration at a time.

The customers are already buying your products. Now make sure they’re buying from you.