About Caraway Home
Caraway Home designs sleek, non-toxic kitchenware that consumers love. In a hyper-competitive market, Caraway continuously leverages data-driven insights to elevate the buying experience and drive growth.
📊 Why A/B Test Shipping Protection?
Caraway’s Click Rate Optimization team independently tested Corso’s shipping protection to validate if it could enhance their finely tuned checkout experience. The goal was clear: ensure any new checkout feature improved customer experience without negatively affecting conversions.
🔍 How They Tested It
Caraway ran a meticulous two-week experiment:
- Control: Standard checkout, no shipping protection.
- Variant: Checkout featuring Corso’s new Shopify complaint widget design.
Strategically embedded within the minicart, the Corso widget was thoughtfully designed to match Caraway’s premium aesthetic seamlessly while also meeting Shopify’s new design standards.
📈 Results That Speak for Themselves
Conversion Rate Lift: +2.63%
Revenue Per User Increase: +5.23%
The test revealed clear preferences from customers: when offered shipping protection, they not only converted more but also spent more.
🌟 The Bigger Picture
Beyond just boosting key metrics, Corso enabled Caraway to refine the entire post-purchase journey:
- Premium Customer Service: Corso continues maintaining an impressive 97% CSAT.
- Enhanced Brand Identity: Strengthened brand loyalty by delivering premium, hassle-free customer experiences.
