In e-commerce, the post-purchase experience is just as important as the shopping and checkout processes. Your tracking page plays a crucial role in this journey, serving as a direct touchpoint between the customer and your brand after the sale. If optimized effectively, it can significantly enhance customer satisfaction, improve retention, and encourage repeat purchases.

Why Shipment Tracking Matters

Once a customer makes a purchase, their focus shifts from browsing products to receiving their order. A well-designed shipment tracking page can alleviate concerns about delivery, boost transparency, and keep customers engaged with your brand.

Customers appreciate knowing where their order is and when it will arrive, and providing accurate, up-to-date information can prevent frustration and unnecessary calls to customer service. Therefore, your shipment tracking page is not just a functional necessity but a key opportunity to build trust and loyalty.

Key Strategies for Optimizing Your Shipment Tracking Page

Here’s a few pointers on how to optimize your shipment tracking page for the best post-purchase experience.

Keep the Design Simple and Intuitive

Simplicity is essential in the design of a shipment tracking page. Your customers are coming to this page with one primary goal: checking the status of their order. Make it easy for them by ensuring that the tracking information is front and center, and avoid cluttering the page with unnecessary distractions.

Tip: Use a clean, minimalistic design with a prominent section that displays the current status of the package, including estimated delivery time, carrier details, and any recent updates. This should be the primary focus of the page.

Provide Real-Time Updates

Nothing frustrates customers more than outdated or unclear tracking information. Real-time tracking updates, including specific location data and delivery estimates, are critical to creating a positive post-purchase experience.

Tip: Integrate your system with the shipping carrier’s API to provide live updates directly to the tracking page. If the package is delayed, clearly communicate this to the customer along with any new delivery estimates. Accurate, real-time information builds trust and helps customers feel confident in their purchase.

Offer Mobile Optimization

With more than half of online shopping done via mobile devices, it’s essential that your shipment tracking page is mobile-friendly. Customers should be able to check their order status on-the-go, with a seamless experience across all devices.

Tip: Implement responsive design so your tracking page adjusts to different screen sizes. Test the page on both mobile and desktop to ensure that all elements, such as buttons and text, are easy to read and interact with on smaller screens.

Maintain Brand Consistency

Your shipment tracking page should feel like an integrated part of your e-commerce site, not an external service. Maintaining brand consistency reassures customers that they’re still interacting with your company, even during the post-purchase phase.

Tip: Use your brand’s color palette, fonts, and tone throughout the tracking page. Incorporate your logo and other brand elements to ensure customers feel a continuous connection to your brand.

Provide Easy Access to Customer Support

Even with a well-optimized tracking page, customers may still have questions or concerns. Offering easy access to customer support—whether through live chat, a help center, or contact information—can make a significant difference in their overall experience.

Tip: Include a “Need Help?” button or a chat widget directly on the tracking page. Make sure customers know how to contact support if there’s a delivery issue or a question about their order. Being responsive to customer inquiries during this stage helps prevent frustration and builds trust.

Showcase Estimated Delivery Dates

Alongside real-time updates, providing a clear and reliable estimated delivery date is essential. Customers want to know exactly when their order will arrive so they can plan accordingly. Highlighting this information at the top of the page can help reduce anxiety and improve the overall experience.

Tip: Display a prominent estimated delivery date on the tracking page, updated regularly based on the package’s location and the carrier’s latest data. If the estimate changes, notify the customer immediately, either on the page or through automated emails or text alerts.

Include Personalized Product Recommendations

Your shipment tracking page is a high-traffic area for existing customers. Take advantage of this by including personalized product recommendations base

The Corso Experience

A good post-purchase strategy usually involves a few different apps and services. If you use Corso, here are a few pointers on how to implement some of the above strategies:

• Use the Shopify theme editor to create a new page for your tracking and post-purchase customer experience, and put the Corso app block on the page.
• The Corso returns app block is fully WCAG 2.0 compliant, and mobile-friendly. Use it with full peace of mind!
• Name this page appropriately – "Tracking" works well, but if you offer shipping protection, warranties, etc. then consider something more all-encompassing like "Post Purchase Assistance" or something similar.
• The Corso post-purchase app block supports lining directly to an order. Use the full URL to link directly to an order - from your post-purchase emails being sent to the customer.
• Leverage Corso Concierge to provide human-based support to your customers

• Post-purchase strategies for customer retention
• How to Design and Implement a Loyalty Program
• Increasing Retention Through Customer Feedback
• Gamification for Customer Retention

• Tracking Page Strategies
• Optimizing Your Returns Landing Page

• Balancing Costs and Customer Experience With Return Fees
• Improving Customer LTV Post-Purchase
• Marketing to Existing Customers