Warranties, often seen as the problem child in e-commerce, play a crucial role in building trust and confidence between brands and their customers. In this article, we’ll break down the top five warranty mistakes brands make and the simple solutions to set your brand ahead.
Email marketing is a powerful tool for brands looking to connect with their customers and drive sales. By delivering targeted and personalized messages directly to customers’ inboxes, email marketing allows brands to build relationships, generate leads, and increase conversions. With the right strategies in place, email marketing can be a cost-effective and efficient way to grow your brand and stay top of mind with your audience. In this article, we’ll delve deeper into the importance of email marketing for your brand.
eCommerce seasonality refers to the fluctuations in customer purchasing behaviors throughout the year. The ability to better understand these fluctuations and plan accordingly helps brands to maintain a steady ROI throughout the year. In this article, we’ll dive deeper into eCommerce seasonality and how to get ahead.
Whether you’re trying to convert visitors into leads or customers using subscriptions, forms, or purchases, landing pages streamline the process to guide your users to the end goal. To keep this journey from A to B as seamless and simple as possible for maximum effectiveness, it’s crucial to keep your landing page clutter-free. So what should we include on a landing page? We’ve done the groundwork and narrowed it down to 5 Key Components Of A Great Landing Page.
The eCommerce landscape is growing and evolving incredibly quickly, so quickly that it can often feel overwhelming to try and keep up. However, eCommerce conferences and events are a great way to help to bridge the gaps in our knowledge and help your brand get ahead of the trends and changes. Additionally, they provide a brilliant opportunity to network with other business owners, suppliers, and like-minded people. No matter the size of your brand, they have something for everyone.
Powering millions of merchants in over 175 countries around the globe, Shopify is a platform that’s simple to use, create and customize. Shopify also has a plethora of apps to enhance both the consumer and merchant experience. To save you the scroll through the 8000 plus apps available, we’ve shortlisted our top 5 that we love and the best ways to use them.
The holiday season is a notoriously busy time for brands. eMarketer predicts that the holiday season sales in the US will hit a whopping $1,297 billion in 2022. However, once the season passes and the tinsel is back in storage, most businesses will see their sales numbers slow. It doesn’t have to be this way. Instead of losing customers through the metaphorical net until the next holiday season, here are our top 3 ways to build a customer relationship to last beyond the holiday season.
In an increasingly crowded eCommerce space, it’s far cheaper and cost-effective to retain an existing customer, than to capture a new one. Instead of regarding the initial sale as the endpoint, we’re going to delve into how to keep those customers returning time and time. Below, we’re going to break down some simple strategies of how to effectively improve customer retention, what it is, and how you can measure it.
If your eCommerce store is not well prepared, the holiday season can turn into the most stressful time of the year. Done well, your brand can make around 40-50% of its annual sales during this time. Not to mention with an increasing number of customers joining the cyber shopping shift, you now have a much larger audience right at your brand’s fingertips. To help you get ahead, we’ve shortlisted 5 ways to prepare your eCommerce store for the Holiday Season.
The consumer price index measured an 8.5% increase in the price of goods and services over the past year. However, it’s not all doom and gloom as while purchasing power is reduced, inflation does encourage spending. So how can we turn the tables on inflation while keeping our customers, investors, and everyone else happy? Below we’ve outlined 5 strategies to help your business cope with inflation.