Corso Blog

Top 5 Ways to Optimize the Checkout Process

Top 5 Ways to Optimize the Checkout Process

A frictionless checkout experience not only boosts sales but also fosters customer loyalty. In this article, we’ll explore the top five ways brands can optimize their checkout process to offer an enhanced customer experience during this period and beyond.

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How To Build A Successful eCommerce Referral Program

How To Build A Successful eCommerce Referral Program

By implementing a referral program, brands can promote their best customers to brand advocates and reward them for doing so. This word-of-mouth marketing is incredibly effective and cost-efficient. Setting up a referral program for success can be a daunting task, so we’ve broken down how to build a successful referral program for you below.

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How to Reduce Customer Attrition to Other Marketplaces

How to Reduce Customer Attrition to Other Marketplaces

With Amazon taking the top spot for the most popular online marketplace with its one-stop-shop approach, it has become increasingly difficult for eCommerce stores to retain customers and keep them shopping on their site. To help brands save on fees and keep customers purchasing directly their website, we’ve summarised 5 strategies to reduce customer attrition to other marketplaces.

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The Importance of Email Marketing For Your eCommerce Store

The Importance of Email Marketing For Your eCommerce Store

Email marketing is a powerful tool for brands looking to connect with their customers and drive sales. By delivering targeted and personalized messages directly to customers’ inboxes, email marketing allows brands to build relationships, generate leads, and increase conversions. With the right strategies in place, email marketing can be a cost-effective and efficient way to grow your brand and stay top of mind with your audience. In this article, we’ll delve deeper into the importance of email marketing for your brand.

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What Are The Key Components Of A Successful Landing Page

What Are The Key Components Of A Successful Landing Page

Whether you’re trying to convert visitors into leads or customers using subscriptions, forms, or purchases, landing pages streamline the process to guide your users to the end goal. To keep this journey from A to B as seamless and simple as possible for maximum effectiveness, it’s crucial to keep your landing page clutter-free. So what should we include on a landing page? We’ve done the groundwork and narrowed it down to 5 Key Components Of A Great Landing Page.

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How To Build a Customer Relationship Beyond the Holiday Season

How To Build a Customer Relationship Beyond the Holiday Season

The holiday season is a notoriously busy time for brands. eMarketer predicts that the holiday season sales in the US will hit a whopping $1,297 billion in 2022. However, once the season passes and the tinsel is back in storage, most businesses will see their sales numbers slow. It doesn’t have to be this way. Instead of losing customers through the metaphorical net until the next holiday season, here are our top 3 ways to build a customer relationship to last beyond the holiday season.

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Improve Customer Retention For Your eCommerce Store

Improve Customer Retention For Your eCommerce Store

In an increasingly crowded eCommerce space, it’s far cheaper and cost-effective to retain an existing customer, than to capture a new one. Instead of regarding the initial sale as the endpoint, we’re going to delve into how to keep those customers returning time and time. Below, we’re going to break down some simple strategies of how to effectively improve customer retention, what it is, and how you can measure it.

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