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Protect your eCommerce brand from holiday fraud. Learn how AI analytics and customer feedback surveys work together to detect and prevent fraud.
By implementing a referral program, brands can promote their best customers to brand advocates and reward them for doing so. This word-of-mouth marketing is incredibly effective and cost-efficient. Setting up a referral program for success can be a daunting task, so we’ve broken down how to build a successful referral program for you below.
With Amazon taking the top spot for the most popular online marketplace with its one-stop-shop approach, it has become increasingly difficult for eCommerce stores to retain customers and keep them shopping on their site. To help brands save on fees and keep customers purchasing directly their website, we’ve summarised 5 strategies to reduce customer attrition to other marketplaces.