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With Amazon taking the top spot for the most popular online marketplace with its one-stop-shop approach, it has become increasingly difficult for eCommerce stores to retain customers and keep them shopping on their site. To help brands save on fees and keep customers purchasing directly their website, we’ve summarised 5 strategies to reduce customer attrition to other marketplaces.
With the increase in online shopping and shipped packages, the number of lost, damaged, and stolen packages has also increased. This increase in “porch pirates” poses a significant challenge for both merchants and customers alike, along with the increase in damaged and lost packages. In this article, we explore the question of whether shipping protection is worth the investment in today’s eCommerce landscape.