Warranties, often seen as the problem child in e-commerce, play a crucial role in building trust and confidence between brands and their customers. In this article, we’ll break down the top five warranty mistakes brands make and the simple solutions to set your brand ahead.
A frictionless checkout experience not only boosts sales but also fosters customer loyalty. In this article, we’ll explore the top five ways brands can optimize their checkout process to offer an enhanced customer experience during this period and beyond.
By implementing a referral program, brands can promote their best customers to brand advocates and reward them for doing so. This word-of-mouth marketing is incredibly effective and cost-efficient. Setting up a referral program for success can be a daunting task, so we’ve broken down how to build a successful referral program for you below.
With Amazon taking the top spot for the most popular online marketplace with its one-stop-shop approach, it has become increasingly difficult for eCommerce stores to retain customers and keep them shopping on their site. To help brands save on fees and keep customers purchasing directly their website, we’ve summarised 5 strategies to reduce customer attrition to other marketplaces.
Email marketing is a powerful tool for brands looking to connect with their customers and drive sales. By delivering targeted and personalized messages directly to customers’ inboxes, email marketing allows brands to build relationships, generate leads, and increase conversions. With the right strategies in place, email marketing can be a cost-effective and efficient way to grow your brand and stay top of mind with your audience. In this article, we’ll delve deeper into the importance of email marketing for your brand.
Whether you’re trying to convert visitors into leads or customers using subscriptions, forms, or purchases, landing pages streamline the process to guide your users to the end goal. To keep this journey from A to B as seamless and simple as possible for maximum effectiveness, it’s crucial to keep your landing page clutter-free. So what should we include on a landing page? We’ve done the groundwork and narrowed it down to 5 Key Components Of A Great Landing Page.
Over the past few years, many factors have played into the increasingly competitive eCommerce landscape. This impressive growth in the industry is not slowing down either, with revenue in the eCommerce market predicted to hit $6.43 trillion by 2026. Heading into 2023, it’s impossible to predict what the future may hold however, there are plenty of signs of what’s to come. In this article, we’ve used those signs to compile the top 5 Key eCommerce Trends to Know for 2023.
The holiday season is a notoriously busy time for brands. eMarketer predicts that the holiday season sales in the US will hit a whopping $1,297 billion in 2022. However, once the season passes and the tinsel is back in storage, most businesses will see their sales numbers slow. It doesn’t have to be this way. Instead of losing customers through the metaphorical net until the next holiday season, here are our top 3 ways to build a customer relationship to last beyond the holiday season.
In an increasingly crowded eCommerce space, it’s far cheaper and cost-effective to retain an existing customer, than to capture a new one. Instead of regarding the initial sale as the endpoint, we’re going to delve into how to keep those customers returning time and time. Below, we’re going to break down some simple strategies of how to effectively improve customer retention, what it is, and how you can measure it.
There are multiple ways to grow your business and increase your sales. However, many brands get caught up in trying to increase the number of customers, instead of trying to maximize the value from current customers. By squeezing extra value out of your current customers, you can reallocate funds into acquiring new customers and continue to grow your business. Below, we’ve outlined 5 effective ways to boost your average order value (AOV).
These days, both consumers and businesses are increasingly relying on subscriptions. In fact, according to UnivDatos Market Insights, by 2028, the global subscription eCommerce market is estimated to reach $2.64 trillion. With this in mind, how can subscription businesses set themselves apart from the competition, maximizing revenue while getting the most out of the recurring business model?